Listed below you will here find a discourse on how the effects of globalisation and representation are changing customer preferences in TV and media.

For many contemporary viewers, there has been an evident turn beyond traditional local content, particularly as younger crowds are looking for more diverse and genuine stories. Global entertainment is becoming recognised for offering a fresh take on familiar genres as well as experiencing distinct culturally rich narratives that stand apart in the crowded entertainment arena. Current television trends are also concentrating on representation. Audiences are displaying a major interest in characters and environments that mirror a more comprehensive series of human backgrounds. This has caused many audiences to seek out media from other nations, as they offer different world views and narration approaches. Looking at the show business, for instance, the head of the fund that has a stake in Sky would appreciate that global entertainment is growing in success. Similarly, the CEO of the Parent company of Columbia Pictures would agree that international cinema is becoming more prevalent. Additionally, in recent years many foreign media companies and industry stars are winning prizes and acknowledgment at prominent events. These latest trends in television and film are demonstrating that the need for foreign media is increasing among transnational markets.

In the current entertainment industry, technology has transformed the way that individuals are taking in media. Unlike standard television networks and televising services, the advancement of streaming sites has shifted audience pursuits away from regionally limited and schedule-run entertainment outlets. These viewing sites enable audiences to have access to a wider series of material, on-demand, resulting in a series of new television industry trends. Because of this, these platforms are investing heavily in global material and cultivating partnerships with popular overseas media services. The CEO of the company that owns Studio Dragon, for example, would recognise the increasing appeal of k-dramas outside of Asia. These programs are geared up to accommodate for overseas viewers by means of multilingual subtitles and dubbing, as a vital component for rising above language barriers along with increasing accessibility.

In modern-day society, globalisation has come to be an influential trend, which has boosted the networking of goods and knowledge all over the world. The entertainment sector has been hugely affected by this trend. As numerous sectors for commercial activity and travel are making it possible for people to interact across borders, there has been a substantial improvement in the exchange of ideas and customs throughout nations. This interest has gradually integrated itself into current media consumption trends, with international television and cinema influencing broader crowds across new regions. It can be admitted that this trend has footings in both education and the internet. These days academic and cultural institutes are trying to enhance global understanding through foreign language learning, making people more interested and responsive to global content. Furthermore, through social media, there has been a surge in cultural visibility, promoting audience interest for international TV and cinema.